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You are the only person in a position to determine if an authority site or minisite is most appropriate for you and the market you are involved with. Each of these website types has its strengths and weaknesses, so you can’t really generalize about them. Some people, of course, have strong feelings about this one way or the other. It’s sometimes helpful, though, if you can open your mind and look at the virtues of each possibility. In business, opening your mind to alternatives can mean thinking of more ways to increase your profits. The following comparison of mini sites and authority sites can be helpful if you’re trying to clarify this issue.

When you choose either a mini site or an authority site, you are casting your marketing net to capture a particular type of audience. There can be some overlap with the main difference a matter of scale.

Authority sites are generally best for marketers who are in a competitive niche in which they want to promote lots of different products or services. If you’re content to focus on a single product within this market, then a mini site would be all you need. It’s really a question, then, of whether you want to target a broad market or laser focus on a much smaller niche. It’s generally understood that making authority sites offers more compelling reasons than building mini sites. It seems that Google is also backing this growing trend. Authority sites also offer advantages for promotion as well as SEO. Authority sites offer you the opportunity to create backlinks to numerous internal pages of your site, which makes promotion and search engine ranking easier. A good authority site with plenty of good quality unique content may also find that other webmasters voluntarily link to that content, generating even more backlinks.

You will no doubt have far more avenues for monetizing an authority site than with a mini site. One thing many authority sites do is sell their space for ads because of all the traffic they get. Whether or not you can make a lot of money with that is based on many factors. The market and traffic volume will pretty much set the terms for your profitability. On the other hand, selling ad space is not the only way to make money.

There is no single easy answer to the question of choosing a mini site or an authority site. However, we do understand that for many people, whatever Google wants determines what the person does. It certainly makes sense to pay attention to Google, but at the same time you might also want to develop strategies that consider other platforms as well. But that is merely our learned opinion based on experience. provillus.

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